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Boots' Flu Jab Service 


Client - Boots

Agency - VMLY&R/The Pharm

Year - 2021

ECD - Sara Rose

Creatives - Flora Zeman

A Call To ArmsRadio Ad 30'
00:00 / 00:30

A Call To Arms 

Year 1 of lockdown, there was a nationwide flu jab shortage. 

Year 2, Boots made sure there was enough flu jabs for everyone.

Boots needed to get the word out and get everyone vaccinated ahead of winter. 

So, the arms of the nation were called upon to do their bit. 

It was one of Boots's most successful flu campaigns ever. I don't have the data, but

I have been told it won an effectiveness award. 

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