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Client - Boots
Agency - VMLY&R/The Pharm
Year - 2021
ECD - Sara Rose
Creatives - Flora Zeman
A Call To ArmsRadio Ad 30'
00:00 / 00:30
A Call To Arms
Year 1 of lockdown, there was a nationwide flu jab shortage.
Year 2, Boots made sure there was enough flu jabs for everyone.
Boots needed to get the word out and get everyone vaccinated ahead of winter.
So, the arms of the nation were called upon to do their bit.
It was one of Boots's most successful flu campaigns ever. I don't have the data, but
I have been told it won an effectiveness award.
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