Find the Ones
The campaign established Boots as the ultimate destination for beauty lovers.
Whether it's finding a new holy grail mascara, or falling back in love with a cult classic concealer, everyone can "find the ones" at Boots.
Boots saw record spikes in sales and achieved #1 and #2 spots in share of voice on Twitter.
The campaign will be running for a third year in a row when the next season of Love Island is on.
Client - Boots
Agency - VMLY&R/The Pharm
Year - 2021 and still going
ECD - Sara Rose
Creatives - Flora Zeman