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Boots x Love Island 

Find the Ones

The campaign established Boots as the ultimate destination for beauty lovers. 

Whether it's finding a new holy grail mascara, or falling back in love with a cult classic concealer, everyone can "find the ones" at Boots. 

Boots saw record spikes in sales and achieved #1 and #2 spots in share of voice on Twitter. 

The campaign will be running for a third year in a row when the next season of Love Island is on. 


Client - Boots

Agency - VMLY&R/The Pharm

Year - 2021  and still going 

ECD - Sara Rose

Creatives - Flora Zeman

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